Local Marketing Specialist Dalton

Local Marketing Specialist

Full Time • Dalton



Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions.  Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as a local representation of a national brand, and is crucial to the reputation and success of Planet Fitness. The Brand Specialist will also help facilitate essential functions within the club to ensure the success of a well- run fitness center.


The Brand Specialist will spend the majority of their time interacting with local business within their territory (Dalton and Rome GA) to promote Planet Fitness and the services provided (affordable, high- value, non- intimidating, judgement- free fitness environment).   The Brand Specialist will use approved promotional material (coupons, gift cards, etc) to the best of their judgment to generate foot traffic into Planet Fitness. In addition, the Brand Specialist will also help to create corporate partnerships alongside of the Field Support Manager.


Applicants with a strong commitment to exceptional client service, performance excellence, and desire to learn need only apply.


Job Requirements:


Responsibilities for Brand Specialist positions focus heavily on leadership, efficient time management, persuasive communication skills, diverse in approach- able to recognize ways to capitalize on marketing efforts, and ensuring outstanding client service. One year of management or marketing experience and/or education equivalent along with a proven ability to manage independently in a fast-paced environment is required. Ideal candidates will also have experience with hands on marketing and creative yet strategic thinking.


Planet Fitness offers competitive wages, commission potential, health insurance and opportunities for advancement.



Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.

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Our customer service philosophy is that it’s not enough to simply meet member expectations, we want to exceed their expectations and make them our Raving Fans. In addition to positively promoting the Judgement Free Zone, we also want our members to be raving fans of the team members who are responsible for impacting their lives every day, each time they step into a Planet Fitness club. Much like that post-workout bliss, it sure feels good to know that members recognize and appreciate the people here that create their excellent experience.